Personal Development

See how to build your Personal branding

admin • 17 Sep 2023

When we consume a company's products and services, it is because, in some way, we identify with that brand.

Nowadays, this identification goes far beyond the quality of the items sold. It is also related to the image the company sells.

This shows us how bound we are by feelings. That's why building personal branding is so important. But what would that be? We'll explain right away.

What is personal branding?

Personal branding is the way you assemble and transform your personality and qualities, as a person, into your own brand.

This means that each of your strengths must be in evidence and needs to be worked on, to show competence.

The purpose of personal branding is to differentiate a professional from his or her competitors.

An excellent example of personal branding is entrepreneur Elon Musk. Did you know that the entrepreneur's profile has more followers than the profiles of their companies?

That's because people want to follow other people, not brands. After all, we look for identifications with other people. And that usually doesn't happen with a company.

Difference between personal branding and personal marketing

Many people confuse personal branding with personal marketing. But although both concepts belong to the same universe, there are differences.

Personal branding is responsible for sharing the essence of your brand and creating connections with your audience.

On the other hand, the mission of personal marketing is to help build that brand. The goal is to attract and communicate with this audience.

While personal branding is related to personal brand management, personal marketing makes other people believe in you (remember the expression “knowing how to sell yourself”?).

Importance of personal branding for career

In short, personal branding is important for your career because it increases your visibility.

That is, by building a personal brand, you will have more chances of growth. After all, other people will refer you to new opportunities.

But beware, building a personal brand is not the same as self-promotion. In fact, it's a strategy for people to see you as a result of the image you pass.

Simply put, self-promotion is when you talk about yourself, whereas personal branding gets people talking about you.

Personal branding brings a differential to every professional, regardless of position or area of ​​expertise.

Tips for Developing Your Personal Branding

So, now that you already know the importance of personal branding for your career, it's time to create your personal brand. Check out the tips:

1. Invest in self-knowledge

The basis of personal branding is using your qualities and your personality to build a brand. But how to do this without knowing yourself?

Very simple: self-knowledge. The first step to building a strong personal brand is getting to know yourself.

Find out who you are, what your likes are, your experiences, and stories from your life that have marked you.

One way to facilitate this process is by using and answering the following four questions:

• What is your personal mission?
• What is your main career goal?
• What do you want to add to the world, and how can your work help with that?
• What are your main skills and abilities, and how can they help you in your career?

Knowing the answers to these questions is a good start to building your personal brand.

2. Find out how people see you

Did you manage to answer all the questions in the previous topic? So now you know yourself better.

But do the people around you see you with the same eyes as you?

As a result, it's always a good idea to solicit input from individuals close to you. This really aids in the development of your brand.

They are able to reveal what your value is to those around you.

Another tip for gathering this information is to anonymously research yourself on the internet.

Find out what the highlights are related to your profiles on social networks.

3. Know your target audience

Building your brand is directly linked to the fact that you want to share your point of view with people who can relate to it.

But how to talk to this audience if you don't know who they are? This is where audience research comes in.

For example, if you are an entrepreneur, you must speak to a group of people. But this communication is only efficient when we know who they are.

You will discover the ideal language, tone, and channels to reach these individuals.

The same applies in the work environment. Your audience can be your colleagues, managers, or even the company's customers.