Career Development

Reasons to use Linkedin more often

admin • 17 Sep 2023

LinkedIn is the world's largest professional social network. Still, many people underestimate the power of this tool without even having a profile on the platform.

The truth is that LinkedIn has enormous potential to bring professionals closer to companies with job opportunities.

In addition, it is one of the fastest ways to be recognized, build networking, and find the best opportunities.

LinkedIn career benefits

LinkedIn offers several features and ways to highlight your qualities, knowledge, and professional experience.

Your profile is like an online resume: complete and dynamic. You can add your skills and knowledge quickly and intuitively.

LinkedIn offers a filter for your profile picture called “ Open to Work. “ This feature shows employers that you are available for new opportunities.

You can add a quick description of your roles and summarize your education.

Likewise, you can use categories to add more details about your work history.

Employers who find your LinkedIn profile will know everything about you in just a few clicks.

Why use LinkedIn more often?

First, don't think just creating a LinkedIn profile is enough to succeed on the network.

You need to use this platform often. Also, you must keep your profile up to date to make a difference.

So, as with any social network, having a constant presence is critical. You need an excellent personal marketing plan to build your LinkedIn presence.

Still not convinced? So here are some reasons to use LinkedIn more often.

1. More chances of finding a job vacancy

LinkedIn is one of the best tools for finding job opportunities. After all, many companies and recruiters use the platform to search for candidates.

But to be more likely to find a good job on LinkedIn, you need to be active on the platform.

So if you don't update your profile or don't post relevant content, you might miss out on good opportunities.

A great tip is to update your preferences to show you are looking for an opportunity.

In addition, you can also join groups. Many of them are exclusive to vacancies.

In short, to avoid missing opportunities, the secret is to use LinkedIn frequently.

2. Opportunity to acquire knowledge

LinkedIn groups are a great way to share your knowledge and connect with professionals in your field.

In these groups, users share tips, courses, lectures and vacancies.

You may find good chances to upgrade yourself and learn new skills. In addition, you can develop your networking even by working from your home office.

Another tip is to keep up with LinkedIn Pulse articles. There, you can visit and follow influential people in prominent positions in the job market.

3. You keep up to date with the market

If you use other social networks, you already know that they focus on people's personal lives. But on LinkedIn, the focus is different. The network emphasizes the professional life of its users.

Therefore, you have access to a plethora of content. Business news, articles on various topics, research, and market trends are some examples.

You can learn a lot if you follow the right people and companies. The best thing is that you must dedicate a few minutes daily.

4. Improve your personal marketing

The more you position yourself as an expert in your field, the more opportunities you will have.

LinkedIn has a feed where you can share articles, ideas and publications.

This is a great way to develop your personal marketing. Therefore, share valuable content and show your knowledge.

It also helps you get found by recruiters. Many interview invitations are sent this way.

5. Recommendations from other professionals

LinkedIn Recommendations is a cool feature that can boost your career.

Receiving a recommendation helps build a strong and credible presence on the platform. And it can increase your visibility on LinkedIn.

In addition to asking for recommendations, you can also recommend other professionals. This is a way to build strong professional relationships and expand your network.

But for that, you need to use LinkedIn frequently.

6. Develop your Networking

LinkedIn is one of the best places to connect with professionals in your field and exchange experiences. Do you know what that means? Networking!

The network you build on LinkedIn can help your career. Also, you can improve your current job performance.

This becomes even more important for anyone working in sales. After all, networking is everything for these professionals.

So, you must always be present to expand the number of connections on LinkedIn and develop your networking.

So, share your knowledge and help other professionals. This is a strategy that guarantees great results.

7. Find mentors and professional support

LinkedIn is also a wonderful place to discover mentors and professional assistance. This might have a significant impact on your career.

So, join LinkedIn groups related to your industry. Actively participate and post relevant content whenever you can.

You can also use LinkedIn's advanced search to find professionals who can provide professional support.

Being more active on LinkedIn pays off

As we have seen, the advantages of LinkedIn for careers are many. But to succeed on the net, you must use it more often.

You don't even need to log in every day. A few times a week is enough. The secret is consistency.

In short, the reasons you use LinkedIn often are:

• More chances of finding a job vacancy.
• Great opportunity to acquire knowledge.
• You keep up to date with the market.
• Improve your marketing.
• Recommendations from other professionals.
• Develop your Networking.
• Possibility to find mentors and professional support.