Personal Development

Benefits of having a personal blog

admin • 17 Sep 2023

A personal blog is an excellent way to stand out professionally and expand your network.

It is a tool that can meet different types of objectives. But is it worth the work?

Clear all your doubts and learn about the benefits of a personal blog for your career.

What is a personal blog?

A personal blog is a website that contains articles, videos, tutorials, and images that generate value for a specific audience.

Usually, they are segmented by areas or niches. For example, health, maternity, management, food, recipes, and fashion, among many subjects that can be addressed.

Many people who keep personal blogs use this tool to share their knowledge, gain visibility, inform or interact with a certain audience.

Also, a personal blog can be monetized if its content is interesting enough to attract readers.

With the growth of content marketing, blogs are becoming more and more common. In addition, they became a great source of sharing experiences and knowledge.

Types of personal blog

First of all, you need to know what kind of blog you want to create.

That's why we've brought you some options to assess which fits your project best. Let's go to the list:

lifestyle blog

This type of blog is based on sharing how you live and relate to the world.

Readers are usually interested in knowing your life and always come back to follow the day-to-day news.

So, you can talk about fashion with shopping and style tips, about healthy living, showing diets and training or any other topic that fits your lifestyle.

The most important thing is to have well-planned and contextualized storytelling so that people understand and are increasingly interested.

Curated blog

The curated blog addresses issues of a specific branch. Then, writers can further their knowledge and skills in their chosen field.

Readers who follow this type of blog expect to be constantly updated and informed about trends in the sector in question.

Niche blog

In this blog style the focus is on a specific niche. It's a bit lifestyle and curated but more targeted towards a specific audience.

Its main feature is the writer's authority on the subject. Therefore, with this type of blog it is possible to explore courses, content and lectures about the niche being worked on and monetize this content.

Professional blog

The professional blog will serve as a portfolio of the work you have already done.

It can also be used as a showcase to win new customers. Especially if you are a freelance professional.

This type of blog is used for the most diverse areas of activity, such as design, architecture, drawing, and writing, among many others.

You can also work on the before and after of your services to draw even more attention.

Teaching blog

This type of blog aims to teach content in a particular subject or field. In it you can purchase quality courses and materials available to the interested public.

In addition, in this model you can also work with tutorials (content that is very popular nowadays).

Its differential will certainly be in the quality of the delivered material and the didactics used.

Advantages of personal blogging for career

Surely you must be wondering why create a personal blog and what are the benefits of this tool.

Therefore, we have listed the main advantages of starting your blog right now. Check out!

1. Personal achievement

One of the main advantages of having a personal blog is the possibility to talk about what you like .

The best aspect is that you don't have to spend a lot of money. You may not spend anything, depending on the platform you choose. Several free options exist, such as WordPress, Blogger and even LinkedIn.

In addition to being a source of personal fulfillment, a personal blog is a great way to bring knowledge to many people.

2. Source of extra income

Your personal blog can be a source of extra income. You can partner with brands or affiliate programs, for example.

A good option for beginners is Google Adsense. You sign up, and after approval, Google manages the ads on your blog.

3. Source of learning

With writing practice, you will develop your communication skills.

Also, searches for new content on your blog will be opportunities to learn more. After all, one of the finest ways to learn is to teach.

4. Networking

Offering relevant content on your blog is a great way to expand your network.

This networking can encompass brands, industry personalities, and even readers. They can become great replicators of your content.

For example, if you write about topics related to your area of ​​expertise, it's a good idea to share on LinkedIn. In this way, you can further expand your network of contacts.

5. Building your personal brand

Building a personal brand helps you to be seen as an outstanding professional in your field.

For example, a strong personal brand is a good place to start if you're looking for a leadership role. After all, real leaders inspire others with their authority.

Therefore, through your blog, you can become a reference in a subject. In addition to being good for your personal marketing, this can open many doors in the market.